The Rustic Ranch by Lauren
The Rustic Ranch specializes in handmade, western wooden decor.
The client wanted her logo to have a western feel, specifically utilizing cowhide, aztec prints, and earth tones. Above are the final 3 logos, but here is the journey to them.
The mood board on the left was a visual representation of everything the client expressed interest in
Below are many rejected concepts and trials we went through before landing on the final 3 logos above.
(hover over images to see descriptions)
Focus on aztec and branded symbols
Leaning on western theme
Leaning on western theme
Leaning on western theme with a lasso
Aztec/boho
